The question is which inkjet paper to buy? If salesmen are asked to make a choice for you then they will give you the most fanciest and expensive paper. Instead of asking the salesmen, you should ask yourself "What do I want to achieve with my inkjet paper"?
Content should be interesting in order to keep the reader reading. It takes only a few seconds of monotonous reading for a surfer to close the window of your website- hence closing the opportunity for a sale.